| 000 | 01074nam a2200301 a 4500 | ||
|---|---|---|---|
| 005 | 20250914133951.0 | ||
| 008 | 040608s2004 xxua b 001 0 eng | ||
| 020 |
_a0131138650 _cRM498.48 |
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| 039 | 9 |
_a200406231311 _bhamka _c200406221106 _dbedah _c200406081534 _dzarina _y06-08-2004 _zzarina |
|
| 090 | _aHF5415.122.L68 2004 | ||
| 090 | _aHF5415.122 | ||
| 100 | 1 | _aLovelock, Christopher H. | |
| 245 | 1 | 0 |
_aServices marketing : _bpeople, technology, strategy / _cChristopher Lovelock, Jochen Wirtz |
| 250 | _a5th ed. | ||
| 260 |
_aUpper Saddle River, N. J. : _bPearson/Prentice Hall, _c2004 |
||
| 300 |
_axviii, 652 p. : _bill., map ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aProfessions _xMarketing |
|
| 650 | 0 |
_aService industries _xMarketing |
|
| 700 | 1 | _aWirtz, Jochen | |
| 907 |
_a.b13390764 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.122.L68 2004 |
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| 914 | _avtls003290779 | ||
| 990 | _aza | ||
| 991 | _aJabatan Pemasaran | ||
| 998 |
_at _b2004-08-06 _cm _da _feng _gxxu _y0 _z.b13390764 |
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| 999 |
_c338401 _d338401 |
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