| 000 | 01140nam a22003014a 4500 | ||
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| 005 | 20250930115707.0 | ||
| 008 | 040519s2004 xxua b 001 0 eng | ||
| 010 | _a2003-044004 | ||
| 020 |
_a0131421840 _cRM498.48 |
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_a200406031512 _bhamka _c200406021111 _dhamzah _c200405200856 _dzarina _y05-19-2004 _zzarina |
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| 090 | _aHF5415.135.K47 2004 | ||
| 090 | _aHF5415.135 | ||
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aStrategic marketing problems : _bcases and comments / _cRoger A. Kerin, Robert A. Peterson |
| 250 | _a10th ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson/Prentice Hall, _c2004 |
||
| 300 |
_aviii, 696 p. : _bill. (some col.) ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aMarketing _xDecision making _xCase studies |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies _962387 |
|
| 700 | 1 |
_aPeterson, Robert A. _q(Robert Allen), _d1944- |
|
| 907 |
_a.b13379045 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.135.K47 2004 |
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| 914 | _avtls003289568 | ||
| 991 | _aJabatan Pemasaran | ||
| 998 |
_at _b2004-06-05 _cm _da _feng _gxxu _y0 _z.b13379045 |
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| 999 |
_c337246 _d337246 |
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