000			01299nam a22003018a 4500
005			20250914131919.0
008			040126s2002 xxka b 001 0 eng
010			_a2002-074374
020			_a0750654074 _cRM156.79
039		9	_a200403040823 _bnuri _c200402261601 _dhamzah _c200401261121 _dzarina _y01-26-2004 _zzarina
090			_aHF5415.55.G85 2002
090			_aHF5415.55
100	1		_aGummesson, Evert, _d1936-
245	1	0	_aTotal relationship marketing : _bmarketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm / _cEvert Gummesson
250			_a2nd ed.
260			_aOxford : _bButterworth-Heinemann, _c2002
300			_axiii,350 p. ; _c24 cm.
504			_aIncludes bibliographical references and index
650		0	_aRelationship marketing
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/els031/2002074374.html
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/els031/2002074374.html
907			_a.b13321663 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHF5415.55.G85 2002
914			_avtls000347057
991			_aJabatan Pemasaran
998			_at _b2004-01-01 _cm _da _feng _gxxk _y0 _z.b13321663
999			_c331576 _d331576