| 000 | 01285nam a2200349 a 4500 | ||
|---|---|---|---|
| 005 | 20250930115330.0 | ||
| 008 | 040107s1993 xxua b 001 0 eng | ||
| 010 | _a92-031792 | ||
| 020 |
_a025610509X (pbk.) _chadiah |
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| 039 | 9 |
_a201105161629 _bzarina _c201105161628 _dzarina _c200401281458 _dnuri _c200401161133 _dbedah _y01-07-2004 _ztrainer |
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| 043 | _an-us--- | ||
| 090 | _aHF5415.13.M378 1993 | ||
| 090 |
_aHF5415.13 _b.M378 1993. |
||
| 100 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome). _949852 |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach / _cE. Jerome McCarthy, William D. Perreault. |
| 250 | _a11th ed. | ||
| 260 |
_aHomewood, IL : _bIrwin, _c1993. |
||
| 300 |
_axxii, 763 p. : _bill. ; _c27 cm. |
||
| 440 | 4 | _aThe Irwin series in marketing. | |
| 504 | _aIncludes bibliographical references (p. 723-760) and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _zUnited States _xManagement. |
|
| 650 | 0 |
_aExport marketing _xManagement. |
|
| 700 | 1 |
_aPerreault, William D. _945277 |
|
| 907 |
_a.b13313733 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.13.M378 1993 |
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| 914 | _avtls000346197 | ||
| 990 | _anmk | ||
| 991 | _aProgram Pemasaran | ||
| 998 |
_at _b2004-07-01 _cm _da _feng _gxxu _y0 _z.b13313733 |
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| 999 |
_c330803 _d330803 |
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