000 01238nam a2200337 a 4500
005 20250930115302.0
008 031215s2001 my a 000 0 eng
020 _a9839323369
_cRM35.90
039 9 _a200403040821
_bnuri
_c200402251229
_dlaili
_y12-15-2003
_zzarina
043 _an-us---
090 _aHF5415.15.H46
090 _aHF5415.15
100 1 _aHendon, Donald W.
245 1 0 _aClassic failures in product marketing :
_b(marketing principles violations and how to avoid them) /
_cby Donald W. Hendon
246 3 0 _aMarketing principles violations and how to avoid them
260 _aPetaling Jaya, Selangor :
_bHardknocks Factory Sdn. Bhd. ,
_c2001
300 _a378 p. :
_bill. ;
_c22 cm.
440 0 _aDare to fail series
500 _aReprinted from the Quorum Books, published in the USA, 1989
650 0 _aProduct management
_960776
650 0 _aBusiness failures
_zUnited States
650 0 _aMarketing
_zUnited States
650 0 _aNew products
_zUnited States
907 _a.b13306078
_b2021-05-28
_c2019-11-12
942 _c01
_n0
_kHF5415.15.H46
914 _avtls000345390
990 _arbm/nms
991 _aJabatan Pemasaran
998 _at
_b2003-02-12
_cm
_da
_feng
_gmy
_y0
_z.b13306078
999 _c330050
_d330050