000			01202nam a22003134a 4500
005			20250914131805.0
008			031212s2003 xxua b 001 0 eng
020			_a0030352711 _cRM486.22
039		9	_a200403040833 _bnuri _c200402280909 _dhamzah _c200401261147 _dzarina _c200312121531 _dzarina _y12-12-2003 _zzarina
090			_aHF5415.123.S53 2003
090			_aHF5415.123
100	1		_aShimp, Terence A.
245	1	0	_aAdvertising, promotion & supplemental aspects of integrated marketing communications / _cTerence A. Shimp
246	3		_aAdvertising, promotion, and supplemental aspects of integrated marketing communications
250			_a6th ed.
260			_aMason, Ohio : _bThomson South-Western, _c2003
300			_axxi, 650 p. : _bill. (some col.) ; _c29 cm.
504			_aIncludes bibliographical references and indexes
650		0	_aCommunication in marketing
650		0	_aSales promotion
650		0	_aAdvertising
650		0	_aDirect marketing
907			_a.b13305876 _b2020-10-15 _c2019-11-12
942			_c01 _n0 _kHF5415.123.S53 2003
914			_avtls000345370
991			_aJabatan Pemasaran
998			_at _b2003-12-12 _cm _da _feng _gxxu _y0 _z.b13305876
999			_c330030 _d330030