| 000 | 01037nam a22002894a 4500 | ||
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| 005 | 20250914131721.0 | ||
| 008 | 031108s2003 xxka b 001 0 eng | ||
| 010 | _a2002-070854 | ||
| 020 |
_a0273643789 (pbk.) _cRM237.14 |
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_a200401131556 _bnuri _c200401060850 _dhamzah _c200401060843 _dhamzah _c200311081208 _dzarina _y11-08-2003 _zzarina |
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| 090 | _aHF5415.55.H64 | ||
| 090 | _aHF5415.55 | ||
| 100 | 1 | _aHollensen, Svend | |
| 245 | 1 | 0 |
_aMarketing management : _ba relationship approach / _cSvend Hollensen |
| 260 |
_aHarlow, England : _bPerson Education, _c2003 |
||
| 300 |
_axxvi, 787 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aRelationship marketing | |
| 650 | 0 |
_aMarketing _xManagement |
|
| 650 | 0 |
_aRelationship marketing _vCase studies |
|
| 907 |
_a.b13296164 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.55.H64 |
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| 914 | _avtls000344350 | ||
| 991 | _aJabatan Pemasaran | ||
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_at _b2003-08-11 _cm _da _feng _gxxk _y0 _z.b13296164 |
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| 999 |
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