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| 100 | 1 | _aYadin, Daniel L. | |
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_aThe international dictionary of marketing : _bover 2,000 professional terms & techniques / _cDaniel Yadin |
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_aLondon : _bKogan Page, _c2001 |
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_av, 441 p. ; _c24 cm. |
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_aMarketing _xDictionaries |
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