| 000 | 01281nam a22003254a 4500 | ||
|---|---|---|---|
| 005 | 20250930115147.0 | ||
| 008 | 031021s2002 xxuaf b 001 0 eng | ||
| 020 |
_a0072410647 (alk. paper) _cRM76.18 |
||
| 039 | 9 |
_a200312041253 _bhayat _c200311171001 _dhamzah _c200310211203 _dzarina _y10-21-2003 _zzarina |
|
| 090 | _aHF5415.3.P478 2001 | ||
| 090 | _aHF5415.3 | ||
| 100 | 1 | _aPeter, J. Paul | |
| 245 | 1 | 0 |
_aConsumer behavior and marketing strategy / _bJ. Paul Peter, Jerry C. Olson |
| 250 | _a6th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill, _c2002 |
||
| 300 |
_axxvi, 582 p., [24] p. of plates : _bill. (some col.) ; _c27 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aConsumer behavior | |
| 650 | 0 |
_aMarketing _960389 |
|
| 700 | 1 |
_aOlson, Jerry C. _q(Jerry Corrie), _d1944- |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh021/2001031482.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh021/2001031482.html |
| 907 |
_a.b13284253 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.3.P478 2001 |
||
| 914 | _avtls000343073 | ||
| 991 | _aJabatan Pemasaran | ||
| 998 |
_at _b2003-08-10 _cm _da _feng _gxxu _y0 _z.b13284253 |
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| 999 |
_c327899 _d327899 |
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