000			01382nam a22003255a 4500
005			20250914131627.0
008			031021s2003 xxua i 001 0 eng
010			_a2003-041331
020			_a0072536861 _cRM462.30
039		9	_a200409081533 _bzubir _c200312040952 _dhayat _c200311201032 _dtmleng _c200311171113 _dhamzah _y10-21-2003 _zzarina
043			_an-us---
090			_aHF5415.33.U6H38 2004
090			_aHF5415.33
100	1		_aHawkins, _bDel I.
245	1	0	_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, Roger J. Best, Kenneth A. Coney
250			_a9th ed.
260			_aBoston, MA : _bMcGraw-Hill/Irwin, _c2003
300			_axxvi, 790 p. ; _c26 cm. + _e1 computer laser optical discs (4 3/4 in.)
440		0	_aMcGraw-Hill/Irwin series in marketing
500			_aBook is accompanied by one CD, entitled'Consumer behavior : building marketing strategy 9th ed., DDB Needham lifestyle survey data disk' bearing the same call number and avalable at Koleksi Media
650		0	_aConsumer _zUnited States
650		0	_aMarket surveys _zUnited States
650		0	_aConsumer behavior _zUnited States _xCase studies
907			_a.b1328406x _b2020-12-04 _c2019-11-12
942			_c01 _n0 _kHF5415.33.U6H38 2004
914			_avtls000343052
991			_aJabatan Pemasaran
998			_at _b2003-08-10 _cm _da _feng _gxxu _y0 _z.b1328406x
999			_c327880 _d327880