| 000 | 00997nam a22002774a 4500 | ||
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| 005 | 20250914131627.0 | ||
| 008 | 031021s2003 xxua b 001 0 eng | ||
| 010 | _a2002-025164 | ||
| 020 |
_a0130411507 _cRM493.13 |
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_a200312311710 _bnuri _c200312290904 _dhamzah _c200310221159 _dzarina _y10-21-2003 _zzarina |
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| 090 | _aHD69.B7K45 2003 | ||
| 090 | _aHD69 | ||
| 100 | 1 |
_aKeller, Kevin Lane, _d1956- |
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| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller |
| 250 | _a2nd ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _c2003 |
||
| 300 |
_axxvii, 788 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aBrand name products _xManagement |
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| 907 |
_a.b13284034 _b2020-10-15 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHD69.B7K45 2003 |
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| 914 | _avtls000343049 | ||
| 991 | _aJabatan Pemasaran | ||
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| 999 |
_c327877 _d327877 |
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