000			01500nam a22003254a 4500
005			20250930115145.0
008			031017s2003 xxua bi 001 0 eng
020			_a0072410752 _cRM552.75
020			_a0071151222 (international ed.)
039		9	_a201305201809 _blan _c200604251505 _dhamzah _c200604071516 _dmazarita _c200409081451 _dzubir _y10-17-2003 _zzarina
040			_dUKM
090			_aHF5415.M31947 2003
090			_aHF5415 _b.H31947 2003.
245	0	0	_aMarketing / _cRoger A. Kerin ... [et al.].
250			_a7th ed.
260			_aBoston, Mass. : _bMcGraw-Hill/Irwin, _c2003.
300			_axliii, 741 p. : _bcol. ill. ; _c29 cm. + _e1 computer laser optical discs (4 3/4 in.), 4 DVDs.
440		4	_aThe Irwin/McGraw-Hill series in marketing.
500			_aBook is accompanied by 4 DVDs, entitled' Video library DVD-ROM to accompany Marketing, 7 ed.' bearing the same call number and available at Bahagian Koleksi Media.
500			_aBook is also accompanied by 1 CD-ROM, entitled'Marketing, 7 ed.: Student's resource CD-ROM' bearing the same call number and available at Bahagian Koleksi Media.
504			_aIncludes bibliographical references (p. 682-710) and indexes.
650		0	_aMarketing. _960389
700	1		_aKerin, Roger A.
907			_a.b13283595 _b2020-10-15 _c2019-11-12
942			_c01 _n0 _kHF5415.M31947 2003
914			_avtls000343001
991			_aFakulti Ekonomi dan Pengurusan
998			_at _b2003-04-10 _cm _da _feng _gxxu _y0 _z.b13283595
999			_c327835 _d327835