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| 008 | 031017s2004 xxua 001 0 eng | ||
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| 090 | _aHF5415.13.P385 2004 | ||
| 090 | _aHF5415.13 | ||
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 0 |
_aMarketing management : _bknowledge and skills / _cJ. Paul Peter, James H. Donnelly, Jr. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston, MA : _bMcGraw-Hill/Irwin, _c2004 |
||
| 300 |
_axix, 876 p. : _bill. ; _c26 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 650 | 0 |
_aMarketing _xManagement |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies _962387 |
|
| 700 |
_aDonnelly, James H., _cJr. |
||
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh031/2003102629.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh031/2003102629.html |
| 907 |
_a.b1328356x _b2020-10-15 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.13.P385 2004 |
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| 990 | _arbm/nms | ||
| 991 | _aJabatan Pemasaran | ||
| 998 |
_at _b2003-04-10 _cm _da _feng _gxxu _y0 _z.b1328356x |
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