000			01688nam a22003134a 4500
005			20250914131622.0
008			031016s2002 xxua b 001 0 eng
020			_a0471236934 (cloth : alk. paper) _cRM120.40
039		9	_a200312111722 _bnuri _c200311211531 _dhamzah _c200310170924 _dzarina _c200310161605 _dzarina _y10-16-2003 _zzarina
090			_aHF5415.13.W467 2002
090			_aHF5415.13
100	1		_aWebster, Frederick E.
245	1	0	_aMarket-driven management : _bhow to define, develop, and deliver customer value / _cFrederick E. Webster, Jr.
250			_a2nd ed.
260			_aNew York : _bWiley, _c2002
300			_axiii, 320 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references and index
505	0		_aPutting the customer first--always! -- Strategic planning and marketing -- Marketing as process: quality, service, and customer satisfaction -- Market targeting and the value proposition -- Customer relationship management -- Strategic partnering and network organizations -- Organizational culture and customer orientation -- Developing a customer-oriented, market-driven company -- Implementing the value-delivery concept of marketing strategy.
650		0	_aMarketing _xManagement
650		0	_aConsumer satisfaction
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley037/2002011305.html
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/wiley031/2002011305.html
907			_a.b13282797 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHF5415.13.W467 2002
914			_avtls000342918
991			_aJabatan Pemasaran
998			_at _b2003-03-10 _cm _da _feng _gxxu _y0 _z.b13282797
999			_c327757 _d327757