| 000 | 01092nam a2200301 a 4500 | ||
|---|---|---|---|
| 005 | 20250914131130.0 | ||
| 008 | 031006s2002 xxua b 001 0 eng | ||
| 010 | _a2002-000278 | ||
| 020 |
_a0761925996 (hbk.) _cRM293.94 |
||
| 039 | 9 |
_a200310211513 _bnuri _c200310151133 _dbedah _c200310151130 _dbedah _c200310070844 _djoriah _y10-06-2003 _zjoriah |
|
| 090 | _aHF5814.U844 | ||
| 090 | _aHF5814 | ||
| 245 | 0 | 0 |
_aUsing qualitative research in advertising : _bstrategies, techniques, and applications / _cMargaret A. Morrison ... [et al.] |
| 260 |
_aLondon : _bSage, _c2002 |
||
| 300 |
_axi, 139 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 132-134) and index | ||
| 650 | 0 |
_aAdvertising _xResearch |
|
| 650 | 0 |
_aMarket research _xMethodology |
|
| 650 | 0 | _aQualitative research | |
| 700 | 1 | _aMorrison, Margaret A. | |
| 907 |
_a.b13275288 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5814.U844 |
||
| 914 | _avtls000342110 | ||
| 990 | _adiana | ||
| 991 | _aFakulti Pendidikan | ||
| 998 |
_at _b2003-06-10 _cm _da _feng _gxxu _y0 _z.b13275288 |
||
| 999 |
_c327014 _d327014 |
||