| 000 | 01128nam a22003018a 4500 | ||
|---|---|---|---|
| 005 | 20250930115045.0 | ||
| 008 | 030922s2002 xxua bi 001 0 eng | ||
| 020 |
_a075065449X _cRM125.59 |
||
| 039 | 9 |
_a201305281736 _blan _c200403310843 _dhamzah _c200403221240 _dzarina _c200310081602 _dhayat _y09-22-2003 _zzarina |
|
| 040 | _dUKM | ||
| 090 | _aHF5415.W5476 2002 | ||
| 090 |
_aHF5415 _b.W5476 2002 |
||
| 100 | 1 | _aWilmshurst, John. | |
| 245 | 1 | 4 |
_aThe fundamentals and practice of marketing / _cJohn Wilmshurst, Adrian Mackay. |
| 250 | _a4th ed. | ||
| 260 |
_aOxford : _bButterworth-Heinemann, _c2002. |
||
| 300 |
_aviii,376 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing. _960389 |
|
| 700 | 1 |
_aMackay, Adrian. _953886 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/els031/2002026236.html. |
| 907 |
_a.b13266251 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.W5476 2002 |
||
| 914 | _avtls000341139 | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2003-09-09 _cm _da _feng _gxxu _y0 _z.b13266251 |
||
| 999 |
_c326122 _d326122 |
||