| 000 | 00986nam a2200301 a 4500 | ||
|---|---|---|---|
| 005 | 20250930092301.0 | ||
| 008 | 981208s1984 xxu 00 eng | ||
| 010 | _a83-81767 | ||
| 020 | _a0256031002 | ||
| 039 | 9 |
_a200703061612 _bazmah _c200703061559 _dazmah _y08-18-1999 _zload |
|
| 090 | _aHF5415.E645 1984 | ||
| 090 |
_aHF5415 _b.E645 |
||
| 100 | 1 | _aEngel, James F. | |
| 245 | 1 | 0 |
_aCases in promotional strategy / _cJames F. Engel, W. Eayne Talarzyk |
| 250 | _aRev. ed. | ||
| 260 |
_aHomewood, Ill. : _bRichard D. Irwin , _c1984 |
||
| 300 |
_a282p. : _bill. ; _c23 cm. |
||
| 440 | _aThe Irwin series in marketing | ||
| 650 | 0 |
_aMarketing _xCase studies |
|
| 650 | 0 |
_aAdvertising _vCase studies _963595 |
|
| 700 | 1 | _aTalarzyk, W. Wayne | |
| 907 |
_a.b10306146 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.E645 1984 |
||
| 914 | _avtls000031955 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b10306146 |
||
| 999 |
_c32606 _d32606 |
||