| 000 | 01080nam a2200301 a 4500 | ||
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| 005 | 20250930092300.0 | ||
| 008 | 981208s1988 txua 001 0 eng | ||
| 020 | _a0256036764 | ||
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| 090 | _aHF5415.13.B448 1988 | ||
| 090 |
_aHF5415.13 _b.B448 1988 |
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| 100 | 1 |
_aBernhardt, Kenneth L., _d1944- |
|
| 245 | 1 | 0 |
_aCases in marketing management / _cKenneth L. Bernhardt, Thomas C. Kinnear |
| 250 | _a4th. ed. | ||
| 260 |
_aPlano, Texas : _bBusiness Publications Inc., _c1988 |
||
| 300 |
_axiv, 767 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aMarketing _xManagement _vCase studies _962387 |
|
| 650 | 0 |
_aMarketing _xDecision making _xCase studies |
|
| 700 | 1 |
_aKinnear, Thomas C., _d1943- |
|
| 700 | 1 | _aJames, Stuart W. | |
| 907 |
_a.b10305920 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.13.B448 1988 |
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| 914 | _avtls000031930 | ||
| 991 | _aFakulti Ekonomi | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gtxu _y0 _z.b10305920 |
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| 999 |
_c32585 _d32585 |
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