000 01061nam a2200301 a 4500
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008 981208s1985 txua 001 0 eng
010 _a84-070994
020 _a0256030553
039 9 _a200702211608
_bzaiful
_y08-18-1999
_zload
090 _aHF5415.13.B448 1985
090 _aHF5415.13
_b.B448 1985
100 1 _aBernhardt, Kenneth L.,
_d1944-
245 1 0 _aCases in marketing management /
_cKenneth L. Bernhardt, Thomas C. Kinnear
250 _aThird edition
260 _aPlano, Texas :
_bBusiness Publications Inc.,
_c1985
300 _axiii, 705 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index
650 0 _aMarketing
_xManagement
_vCase studies
_962387
650 0 _aMarketing
_xDecisionmaking
_xCase studies
700 1 _aKinnear, Thomas C.,
_d1943-
907 _a.b10305919
_b2021-05-28
_c2019-11-12
942 _c01
_n0
_kHF5415.13.B448 1985
914 _avtls000031929
991 _aFakulti Kejuruteraan
998 _at
_b1999-05-08
_cm
_da
_feng
_gtxu
_y0
_z.b10305919
999 _c32584
_d32584