| 000 | 01020nam a2200301 a 4500 | ||
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| 005 | 20250913112243.0 | ||
| 008 | 981208s1978 txua 001 0 eng | ||
| 010 | _a77-090479 | ||
| 020 | _a0256020817 | ||
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_a200702211601 _bzaiful _y08-18-1999 _zload |
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| 090 | _aHF5415.13.B448 | ||
| 090 |
_aHF5415.13 _b.B448 |
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| 100 | 1 |
_aBernhardt, Kenneth L., _d1944- |
|
| 245 | 1 | 0 |
_aCases in marketing management / _cKenneth L. Bernhardt, Thomas C. Kinnear |
| 260 |
_aDallas : _bBusiness Publications, _c1978 |
||
| 300 |
_axv, 570 p. : _bill. ; _c24 cm. |
||
| 500 | _aIncludes index | ||
| 650 | 0 |
_aMarketing management _xCase studies |
|
| 650 | 0 |
_aMarketing _xDecision making _xCase studies |
|
| 700 | 1 |
_aKinnear, Thomas C., _d1943- _ejoint author |
|
| 907 |
_a.b10305890 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.13.B448 |
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| 914 | _avtls000031927 | ||
| 991 | _aFakulti Ekonomi | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gtxu _y0 _z.b10305890 |
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_c32582 _d32582 |
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