| 000 | 01161cam a22003374a 4500 | ||
|---|---|---|---|
| 005 | 20250914131015.0 | ||
| 008 | 030911s2003 xxua b 001 0 eng | ||
| 010 | _a2002-019662 | ||
| 020 |
_a0324113803 _cRM456.94 |
||
| 039 | 9 |
_a200312271138 _blaili _c200310221232 _dzarina _c200310061542 _dnuri _c200309290836 _djamil _y09-11-2003 _zzakir |
|
| 090 | _aHF5821.O34 2003 | ||
| 090 | _aHF5821 | ||
| 100 | 1 | _aO'Guinn, Thomas C. | |
| 245 | 1 | 0 |
_aAdvertising and integrated brand promotion / _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik |
| 250 | _a3rd ed. | ||
| 260 |
_aMason, Ohio : _bThomson/South-Western, _c2003 |
||
| 300 |
_axxxix, 773 p. : _bcol. ill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aAdvertising media planning | |
| 700 | 1 | _aAllen, Chris T. | |
| 700 | 1 | _aSemenik, Richard J. | |
| 907 |
_a.b1325912x _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5821.O34 2003 |
||
| 914 | _avtls000340398 | ||
| 990 | _ajj | ||
| 991 | _aProgram Bioteknologi | ||
| 991 | _aJabatan Pemasaran | ||
| 998 |
_at _b2003-11-09 _cm _da _feng _gxxu _y0 _z.b1325912x |
||
| 999 |
_c325416 _d325416 |
||