| 000 | 01031nam a2200325 a 4500 | ||
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| 005 | 20250930092259.0 | ||
| 008 | 981208s1984 xxu 00 eng | ||
| 010 | _a83-070055 | ||
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_a200707021004 _bmuhaimin _y08-18-1999 _zload |
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| 090 | _aHF5823.Q44 | ||
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| 100 | 1 |
_aQuelch, John A. _947120 |
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| 245 | 1 | 0 |
_aCases in advertising and promotion management / _cJohn A. Quelch, Paul W. Farris |
| 250 | _a2nd ed. | ||
| 260 |
_aPlano, Texas : _bBusiness Publications Inc., _c1984 |
||
| 300 |
_a759 p. : _bill. ; _c25 cm. |
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| 590 | _a1 | ||
| 650 |
_aAdvertising _vCase studies _963595 |
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| 650 |
_aSales promotion _xCase studies |
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| 700 | 1 | _aFarris, Paul W. | |
| 907 |
_a.b10305464 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5823.Q44 |
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| 914 | _avtls000031876 | ||
| 991 | _aPusat Pengajian Ekonomi, Fakulti Ekonomi dan Perniagaan | ||
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_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b10305464 |
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