| 000 | 01004nam a2200313 a 4500 | ||
|---|---|---|---|
| 005 | 20250930092259.0 | ||
| 008 | 981208s1983 us 00 eng d | ||
| 010 | _a83-70055 | ||
| 035 | _a94779 | ||
| 039 | 9 |
_a200706281158 _bmuhaimin _c200308221757 _dVLOAD _y08-18-1999 _zload |
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| 090 | _aHF5823.Q44 | ||
| 090 | _aHF5823 | ||
| 100 | 1 |
_aQuelch, John A _947120 |
|
| 245 | 1 | 0 |
_aCases in advertising and promotion management / _cJohn A. Quelch, Paul W. Farris |
| 260 |
_aPlano, Texas : _bBusiness Publications Inc., _c1983 |
||
| 300 |
_axvii, 811 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes index | ||
| 590 | _a1 | ||
| 650 |
_aAdvertising _vCase studies _963595 |
||
| 650 |
_aSales promotion _xCase studies |
||
| 700 | 1 | _aFarris, Paul | |
| 907 |
_a.b10305452 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5823.Q44 |
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| 914 | _avtls000031875 | ||
| 991 | _aFakulti Ekonomi dan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _g _y0 _z.b10305452 |
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| 999 |
_c32538 _d32538 |
||