| 000 | 00955nam a2200313 a 4500 | ||
|---|---|---|---|
| 005 | 20250930092259.0 | ||
| 008 | 981208s1983 us 00 eng d | ||
| 010 | _a83-1137 | ||
| 035 | _a87384 | ||
| 039 | 9 |
_a200706281156 _bmuhaimin _y08-18-1999 _zload |
|
| 090 | _aHF5823.P353 | ||
| 090 | _aHF5823 | ||
| 100 | 1 |
_aPatti, Charles H _944618 |
|
| 245 | 1 | 0 |
_aCases in advertising and promotion management _cCharles H. Patti, John H. Murphy |
| 260 |
_aNew York : _bWiley, _c1983 |
||
| 300 |
_a256 p. ; _c24 cm. |
||
| 504 | _aIncludes index | ||
| 590 | _a1 | ||
| 650 |
_aAdvertising _vCase studies _963595 |
||
| 650 |
_aSales promotion _xCase studies |
||
| 700 | 1 | _aMurphy, John H | |
| 907 |
_a.b10305440 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5823.P353 |
||
| 914 | _avtls000031874 | ||
| 991 | _aFakulti Sains Sosial dan Kemanusiaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _g _y0 _z.b10305440 |
||
| 999 |
_c32537 _d32537 |
||