| 000 | 01218nam a2200349 a 4500 | ||
|---|---|---|---|
| 005 | 20250930092259.0 | ||
| 008 | 981208s1992 xxu 00 eng | ||
| 010 | _a90-49388 | ||
| 020 |
_a0131161385 _cRM176.15 |
||
| 035 | _a561139 | ||
| 039 | 9 |
_a200706281155 _bmuhaimin _y08-18-1999 _zload |
|
| 043 | _an-us--- | ||
| 090 | _aHF5827.G75 1992 | ||
| 090 | _aHF5827 | ||
| 100 | 1 | _aGreyser, Stephen A. | |
| 245 | 1 | 0 |
_aCases in advertising and communications management / _cStephen A. Greyser ; with the collaboration of Robert J. Kopp |
| 250 | _a3rd ed. | ||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _c1992 |
||
| 300 |
_axvii, 681 p. : _bill. ; _c25 cm. |
||
| 590 | _a1 | ||
| 650 |
_aAdvertising _vCase studies _963595 |
||
| 650 |
_aAdvertising _xUnited States _xCommunication systems _xCase studies |
||
| 700 | 1 | _aKopp, Robert J. | |
| 907 |
_a.b10305439 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5827.G75 1992 |
||
| 914 | _avtls000031873 | ||
| 991 | _aFakulti Sains Sosial dan Kemanusiaan | ||
| 991 | _aPusat Pengajian Sains Sekitaran dan Sumber Alam, Fakulti Sains dan Teknologi | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b10305439 |
||
| 999 |
_c32536 _d32536 |
||