| 000 | 00991nam a22002774a 4500 | ||
|---|---|---|---|
| 005 | 20250914130047.0 | ||
| 008 | 030623s2002 xxuab b 001 0 eng | ||
| 010 | _a00-068752 | ||
| 020 |
_a0324062532 (core text with Info Trac) _cRM401.80 |
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| 039 | 9 |
_a200308110821 _bnuri _c200307181553 _dhamzah _y06-23-2003 _zzarina |
|
| 090 | _aHF5837.S45 | ||
| 090 | _aHF5837 | ||
| 100 | 1 | _aSemenik, Richard J. | |
| 245 | 1 | 0 |
_aPromotion and integrated marketing communications / _cRichard J. Semenik |
| 260 |
_aCincinnati, Ohio : _bSouth-Western Thomson Learning, _c2002 |
||
| 300 |
_axxxix, 582 p. : _bill. (some col.) ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 | _aAdvertising campaigns | |
| 650 | 0 | _aCommunication in marketing | |
| 907 |
_a.b13211997 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5837.S45 |
||
| 914 | _avtls000335346 | ||
| 991 | _aJabatan Pemasaran | ||
| 998 |
_at _b2003-10-06 _cm _da _feng _gxxu _y0 _z.b13211997 |
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| 999 |
_c320749 _d320749 |
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