| 000 | 01431nam a22003254a 4500 | ||
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| 005 | 20250914125919.0 | ||
| 008 | 030328s2003 xxua b 001 0 eng | ||
| 010 | _a2001-052095 | ||
| 020 |
_a0130355496 _cRM402.00 |
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| 039 | 9 |
_a200308220841 _bhayat _c200307291509 _dhamzah _c200304011148 _dzarina _y03-28-2003 _zzarina |
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| 090 | _aHF5415.125.L54 2001 | ||
| 090 | _aHF5415 | ||
| 100 | 1 |
_aLilien, Gary L., _d1946- |
|
| 245 | 1 | 0 |
_aMarketing engineering : _bcomputer-assisted marketing analysis and planning / _cGary L. Lilien, Arvind Rangaswamy |
| 250 | _a2nd ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _c2003 |
||
| 300 |
_axxiv, 518 p. : _bill. ; _c26 cm. |
||
| 500 | _aText supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions | ||
| 504 | _aIncludes bibliographical references (p. [481]-497) and indexes | ||
| 650 | 0 |
_aMarketing _xData processing |
|
| 650 | 0 |
_aMarketing _xDecision making _xMathematical models |
|
| 650 | 0 |
_aMarketing _xDecision making _xData processing |
|
| 700 | 1 | _aRangaswamy, Arvind | |
| 907 |
_a.b13194495 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.125.L54 2001 |
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| 914 | _avtls000333416 | ||
| 991 | _aPejabat Dekan Fak. Pengajian Perniagaan - Pascasiswazah | ||
| 998 |
_at _b2003-02-03 _cm _da _feng _gxxu _y0 _z.b13194495 |
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