| 000 | 01126nam a2200325 a 4500 | ||
|---|---|---|---|
| 005 | 20250930114626.0 | ||
| 008 | 030324s2001 xxua b 001 0 eng | ||
| 020 |
_a0324022034 (hardcover) _cRM242.82 |
||
| 020 | _cHadiah | ||
| 039 | 9 |
_a201304160957 _bzaina _c201303271549 _dfakrul _c200309020946 _dhayat _c200307291833 _djamil _y03-24-2003 _zzarina |
|
| 040 | _dUKM | ||
| 090 | _aHF5415.13.C95 2001 | ||
| 090 |
_aHF5415.13 _b.C95 2001 |
||
| 100 | 1 | _aCzinkota, Michael R. | |
| 245 | 1 | 0 |
_aMarketing management / _cMichael R. Czinkota, Masaaki Kotabe. |
| 250 | _a2nd ed. | ||
| 260 |
_aCincinnati, Ohio : _bSouth-Western, _c2001. |
||
| 300 |
_axxv, 598 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _962387 |
|
| 700 | 1 | _aKotabe, Masaaki. | |
| 907 |
_a.b13192413 _b2020-10-15 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.13.C95 2001 |
||
| 914 | _avtls000333181 | ||
| 990 | _ajj | ||
| 991 | _aJabatan Pemasaran | ||
| 998 |
_at _b2003-11-03 _cm _da _feng _gxxu _y0 _z.b13192413 |
||
| 999 |
_c318807 _d318807 |
||