| 000 | 01050nam a2200325 a 4500 | ||
|---|---|---|---|
| 005 | 20250930113706.0 | ||
| 008 | 020604s2002 xxua b 001 0 eng | ||
| 010 | _a00-051584 | ||
| 020 |
_a0324125690 _cRM325.42 |
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| 039 | 9 |
_a200206201240 _bhamzah _y06-04-2002 _zzarina |
|
| 090 | _aHF5415.Z53 2002 | ||
| 090 | _aHF5415 | ||
| 100 | 1 | _aZikmund, William G. | |
| 245 | 1 | 0 |
_aEffective marketing : _bcreating and keeping customers / _cWilliam G. Zikmund, Michael d'Amico. |
| 250 | _a3rd ed. | ||
| 260 |
_aAustralia : _bSouth-Western College Pub., _c2002 |
||
| 300 |
_axxix, 553 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aMarketing _960389 |
|
| 650 | 0 | _aConsumer behavior | |
| 650 | 0 | _aExport marketing | |
| 700 | 1 | _aD'Amico, Michael | |
| 907 |
_a.b13017470 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.Z53 2002 |
||
| 914 | _avtls000313984 | ||
| 990 | _aam | ||
| 991 | _aJabatan Pemasaran | ||
| 998 |
_at _b2002-04-06 _cm _da _feng _gxxu _y0 _z.b13017470 |
||
| 999 |
_c302002 _d302002 |
||