| 000 | 01265nam a2200337 a 4500 | ||
|---|---|---|---|
| 005 | 20250930113706.0 | ||
| 008 | 020604s2003 xxua b 001 0 eng | ||
| 010 | _a2001-054171 | ||
| 020 |
_a0324113900 _cRM321.40 |
||
| 039 | 9 |
_a200409071456 _bzubir _c200409071453 _dzubir _c200206191633 _dhamzah _y06-04-2002 _zzarina |
|
| 090 | _aHF5415.L2623 2003 | ||
| 090 | _aHF5415 | ||
| 100 | 1 |
_aLamb, Charles W. _939800 |
|
| 245 | 1 | 0 |
_aEssentials of marketing / _cCharles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel |
| 250 | _a3rd ed. | ||
| 260 |
_aAustralia : _bSouth-Western, Thomson Learning, _c2003 |
||
| 300 |
_a601 p. : _bcol. ill. ; _c28 cm. |
||
| 500 | _aIncludes bibliographical references (p. 557-572) and index | ||
| 500 | _aBook is accompanied by one CD, entitled'Essentials of marketing' bearing the same call number and available at Bahagian Koleksi Media | ||
| 650 | 0 |
_aMarketing _960389 |
|
| 650 | 0 |
_aMarketing _xManagement |
|
| 700 | 1 | _aHair, Joseph F. | |
| 700 | 1 |
_aMcDaniel, Carl D. _940571 |
|
| 907 |
_a.b13017378 _b2020-10-15 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.L2623 2003 |
||
| 914 | _avtls000313972 | ||
| 990 | _aam | ||
| 991 | _aJabatan Pemasaran | ||
| 998 |
_at _b2002-04-06 _cm _da _feng _gxxu _y0 _z.b13017378 |
||
| 999 |
_c301992 _d301992 |
||