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| 008 | 020228s2000 xxua b 001 0 eng | ||
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_a200204011145 _bjamil _c200204011136 _djamil _y02-28-2002 _zjoriah |
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| 090 | _aHF5415.135.C72 2000 | ||
| 090 | _aHF5415.135 | ||
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens |
| 250 | _a6th ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _c2000 |
||
| 300 |
_axvi, 752 p. : _bill. ; _c25 cm. |
||
| 490 | 0 | _aIrwin/McGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aMarketing _xDecision making |
|
| 650 | 0 |
_aMarketing _xManagement |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies _962387 |
|
| 907 |
_a.b12985995 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.135.C72 2000 |
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| 990 | _ajj | ||
| 991 | _aPemasaran | ||
| 998 |
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