| 000 | 01179nam a2200349 a 4500 | ||
|---|---|---|---|
| 005 | 20250930113340.0 | ||
| 008 | 011204s1991 xxuaf b 00110 eng | ||
| 010 | _a90-044246 | ||
| 020 |
_a0256082049 _cHadiah |
||
| 039 | 9 |
_a200206131209 _bbedah _y12-04-2001 _zariff |
|
| 090 | _aHF5415.E65 1991 | ||
| 090 | _aHF5415 | ||
| 100 | 1 | _aEngel, James F. | |
| 245 | 1 | 0 |
_aPromotional strategy : _bmanaging the marketing communications process / _cJames F. Engel, Martin R. Warshaw, Thomas C. Kinnear. |
| 250 | _a7th ed. | ||
| 260 |
_aHomewood, IL : _bIrwin, _c1991. |
||
| 300 |
_axxv, 753 p., [12] p. of plates : _bill. (some col.) ; _c24 cm. |
||
| 440 | 4 | _aThe Irwin series in marketing | |
| 504 | _aIncludes bibliographical references (p. 738-739) and index. | ||
| 650 | 0 |
_aMarketing. _960389 |
|
| 650 | 0 | _aAdvertising. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aWarshaw, Martin R. | |
| 700 | 1 |
_aKinnear, Thomas C., _d1943- |
|
| 907 |
_a.b12947325 _b2020-10-15 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.E65 1991 |
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| 914 | _avtls000306401 | ||
| 990 | _aza | ||
| 991 | _aHadiah | ||
| 998 |
_at _b2001-04-12 _cm _da _feng _gxxu _y0 _z.b12947325 |
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| 999 |
_c295182 _d295182 |
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