000 00909cam a2200265 a 4500
005 20250930113333.0
008 011127s1981 ilua b 00110 eng
020 _cHadiah
035 _a80085240 //r84
039 9 _y11-27-2001
_ztrainer
100 1 0 _aMcCarthy, E. Jerome
_q(Edmund Jerome).
_949852
245 1 0 _aBasic marketing :
_ba managerial approach /
_cE. Jerome McCarthy, with assistance of Andrew A. Brogowicz.
250 _a7th ed.
260 0 _aHomewood, Ill. :
_bR.D. Irwin,
_c1981.
300 _axix, 762 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing
_xManagement.
700 1 0 _aBrogowicz, Andrew A.
907 _a.b12945316
_b2019-11-13
_c2019-11-12
942 _n0
914 _avtls000306179
991 _aFakulti Pengurusan dan Perniagaan
998 _anone
_b2001-01-11
_cm
_da
_feng
_gilu
_y0
_z.b12945316
999 _c294983
_d294983