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005 20250930112947.0
008 010718s2001 xxka b 001 0 eng
010 _a2001-267155
020 _a0471496065
_cRM120.80
039 9 _y07-18-2001
_zbedah
090 _aHF5415.P68
090 _aHF5415
100 1 _aPringle, Hamish.
245 1 0 _aBrand manners :
_bhow to create the self-confident organization to live the brand /
_cHamish Pringle and William Gordon.
260 _aChichester :
_bJohn Wiley & Sons,
_c2001.
300 _axiv, 314 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. [299]-302) and index.
650 0 _aMarketing.
_960389
650 0 _aBrand name products.
700 1 _aGordon, William.
907 _a.b12873445
_b2021-05-28
_c2019-11-12
942 _c01
_n0
_kHF5415.P68
914 _avtls000298652
990 _aza
991 _aPejabat Dekan Fakulti Pengurusan Perniagaan
998 _at
_b2001-05-07
_cm
_da
_feng
_gxxk
_y0
_z.b12873445
999 _c287883
_d287883