000			01975nam a2200385 a 4500
005			20250914095655.0
008			010516s2000 xxua b 001 0 eng
010			_a99-006831
020			_a078794663X _cRM104.35
039		9	_a200202281437 _bjamil _c200110181528 _djoriah _y05-16-2001 _zbedah
043			_aa-ja--- _aa------
090			_aHF5415.12.J3F54 kat n.2
090			_aHF5415.12
100	1		_aFields, George
245	1	0	_aLeveraging Japan : _bmarketing to the new Asia / _cGeorge Fields, Hotaka Katahira, Jerry Wind with Robert E. Gunther
260			_aSan Francisco : _bJossey-Bass, _c2000.
300			_axxi, 328 p. : _bill. ; _c24 cm.
440		4	_aThe Jossey-Bass business & management series
504			_aIncludes bibliographical references (p. 295-311) and index
505	0		_aThe fourth rush -- From shoji screen to sheet glass-forces shaping the Japanese market -- The Japanese gateway to Asia -- Strategies for entering Japan and Asia -- From'tap water' marketing to tapping markets -- From power to finesse-segmentation, positioning, and branding -- Starting with the customer-developing products and services -- The discovery of value--pricing and promotion -- Good-bye to greetings-new rules of communications, advertising, and public relations -- The rise of cybermarketing -- Breaking the labyrinth-new rules of distribution -- Beyond bowing-new rules of customer satisfaction and value creation -- New rules of marketing research.
650		0	_aMarketing _zJapan
650		0	_aMarketing _zAsia
650		0	_aConsumers _zJapan _xAttitudes
650		0	_aConsumers _zAsia _xAttitudes
700	1		_aKatahira, Hotaka, _d1948-
700	1		_aWind, Yoram
907			_a.b12842102 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHF5415.12.J3F54 kat n.2
914			_avtls000294326
990			_aza
991			_aKoleksi Asia Tenggara
991			_aFakulti Ekonomi
998			_at _b2001-03-05 _cm _da _feng _gxxu _y0 _z.b12842102
999			_c284805 _d284805