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| 100 | 1 | _aKnapp, Duane E. | |
| 245 | 1 | 4 |
_aThe Brandmindset / _cDuane E. Knapp |
| 246 | 1 | 8 | _aBrand mindset |
| 260 |
_aNew York : _bMcGraw-Hill, _c2000 |
||
| 300 |
_axxiii, 277 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 269-271) and index | ||
| 650 | 0 | _aBrand name products | |
| 650 | 0 |
_aBrand name products _xMarketing |
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| 650 | 0 |
_aProduct management _960776 |
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| 991 | _aJabatan Pemasaran | ||
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