| 000 | 00995nam a2200313 a 4500 | ||
|---|---|---|---|
| 005 | 20250913111347.0 | ||
| 008 | 981208s1978 us 00 eng d | ||
| 010 | _a77-28660 | ||
| 020 | _a0471028452 | ||
| 039 | 9 |
_a200612131212 _bnor _y08-18-1999 _zload |
|
| 090 | _aHF5415.3.J32 | ||
| 090 |
_aHF5415.3 _b.J32 |
||
| 100 | 1 | _aJacoby, Jacob | |
| 245 | 1 | 0 |
_aBrand loyalty : _bmeasurement and management / _cJacob Jacoby, Robert W. Chestnut |
| 260 |
_aNew York : _bWiley, _c1978 |
||
| 300 |
_axiv, 157 p. : _bill. ; _c22 cm. |
||
| 440 | 0 | _aWiley series on marketing management | |
| 500 | _a'A Ronald Press publication.' | ||
| 500 | _aIncludes indexes | ||
| 504 | _aBibliography: p. 121-149 | ||
| 650 | 0 | _aBrand choice | |
| 700 | 1 | _aChestnut, Robert W. | |
| 907 |
_a.b10253592 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.3.J32 |
||
| 914 | _avtls000026500 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _g _y0 _z.b10253592 |
||
| 999 |
_c27369 _d27369 |
||