000			01820nam a2200325 a 4500
005			20250914093124.0
008			000613s1998 xxua b 001 0 eng
010			_a97-045406
020			_a0761915362 (acid-free paper)
020			_a0761915370 (pbk. : acid-free paper)
035			_a(DLC)97045406
039		9	_y06-13-2000 _zhamzah
090			_aP91.3.B386 1998
090			_aP91.3
100	1		_aBerger, Arthur Asa, _d1933-
245	1	0	_aMedia research techniques / _cArthur Asa Berger
250			_a2nd ed.
260			_aThousand Oaks : _bSage Publications, _c1998
300			_aviii, 175 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 167-168) and indexes
505	0		_aGuided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author.
650		0	_aMass media _xResearch _xMethodology
907			_a.b12696055 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kP91.3.B386 1998
914			_avtls000278802
990			_aam
991			_aJabatan Komunikasi
998			_at _b2000-01-06 _cm _da _feng _gxxu _y0 _z.b12696055
999			_c270333 _d270333