| 000 | 01035nam a2200325 a 4500 | ||
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| 005 | 20250930112026.0 | ||
| 008 | 000609s1996 xxuab b 001 0 eng | ||
| 010 | _a95-044395 | ||
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| 100 | 1 | _aZeithaml, Valarie A. | |
| 245 | 1 | 0 |
_aServices marketing / _cValarie A. Zeithaml, Mary Jo Bitner. |
| 260 |
_aNew York : _bMcGraw Hill, _c1996. |
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| 300 |
_axx, 700 p. : _bill., maps ; _c25 cm. |
||
| 440 | 0 | _aMcGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aService industries _xMarketing. |
|
| 650 | 0 | _aCustomer services. | |
| 650 | 0 |
_aMarketing. _960389 |
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| 700 | 1 | _aBitner, Mary Jo. | |
| 907 |
_a.b12694009 _b2019-11-12 _c2019-11-12 |
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| 991 | _aPejabat Dekan Fakulti Pengurusan Perniagaan | ||
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