| 000 | 01467pam a2200325 a 4500 | ||
|---|---|---|---|
| 005 | 20250930111915.0 | ||
| 008 | 000404s1999 xxua 000 0 eng | ||
| 020 | _a0256209820 | ||
| 039 | 9 |
_a201105161640 _bzarina _zasiah |
|
| 090 | _aHF5415.13.M378 1999 | ||
| 090 |
_aHF5415.13 _b.M378 1999 |
||
| 100 | 1 |
_aPerreault, William D. _945277 |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach / _cWilliam D. Perreault [and] E. Jerome McCarthy. |
| 250 | _a13th ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _c1999. |
||
| 300 |
_axxiv, 791 p. : _bill. ; _c29 cm. + _e1 computer laser optical disc (4 3/4 in.). |
||
| 440 | 4 | _aThe Irwin/McGraw-Hill series in marketing. | |
| 500 | _aBook is accompanied by one CD, entitled'Student CD-ROM to accompany basic marketing, A global managerial approach 13/e' bearing the same call number and available at Bahagian Koleksi Media. | ||
| 504 | _aReferences: p. 743-786. | ||
| 538 | _aSystem requirements for accompanying computer disc: IBM-compatible, pentium 133mhz or faster, sound card, 32mb of hard drive, and 4 speed CD-Rom, with Windows 95 or later. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome). _949852 |
|
| 907 |
_a.b12671125 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.13.M378 1999 |
||
| 914 | _avtls000276158 | ||
| 990 | _awan | ||
| 991 | _aJabatan Pemasaran | ||
| 998 |
_at _b2019-11-12 _cm _da _feng _gxxu _y0 _z.b12671125 |
||
| 999 |
_c267892 _d267892 |
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