000			01752nam a2200421 a 4500
005			20250914091656.0
008			991228s1998 xxua 001 0 eng
010			_a97-001290
020			_a0256218951 _cRM355.61
039		9	_a200911021103 _bnordin _c200604241835 _dzaina _c200107121626 _drohana _c200007251202 _damin _y12-28-1999 _zstaff
043			_an-us---
090			_aHF5415.33.U6H38 1998 9HUKM [n.1]
090			_aHF5415.33
100	1		_aHawkins, _bDel I.
245	1	0	_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, Roger J. Best, Kenneth A. Coney
250			_a7th ed.
260			_aBoston, Mass. : _bMcGrawHill, _c1998
300			_axxv, 760 p. : _bill. ; _c26 cm. + _e1 computer disk (3 1/2 in.)
440		4	_aThe Irwin/McGraw-Hill series in marketing
500			_aBook is accompanied by one diskette, entitled'Consumer behavior', bearing the same call number and available at Bahagian Koleksi Media.
500			_aText is accompanied by one diskette and available in Media Collection (PHUKM)
504			_aIncludes bibliographical references and indexes
650		0	_aConsumer behavior _zUnited States
650		0	_aMarket surveys _zUnited States
650		0	_aConsumer behavior _zUnited States _xCase studies
700	1		_aBest, Roger J.
700	1		_aConey, Kenneth A.
700	1		_aHawkins, Del I. _tConsumer behavior : implications for marketing strategy
907			_a.b12582232 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHF5415.33.U6H38 1998 9HUKM [n.1]
914			_avtls000266607
990			_aza
990			_aamin
991			_aJabatan Pemasaran
991			_aJabatan Kesihatan Masyarakat, HUKM
998			_ah _a(2)t _b1999-02-12 _cm _da _feng _gxxu _y0 _z.b12582232
999			_c259292 _d259292