000			01411nam a2200385 a 4500
005			20250914091551.0
008			991215s1998 xxua b 001 0 eng
010			_a97-028715
020			_a0256218994 _cRM359.43
035			_a97028715
039		9	_a201408060833 _blatihan _y12-15-1999 _zrahman
090			_aHF5823.B387 1998
090			_aHF5823
100	1		_aBelch, George E. _q(George Eugene)
245	1	0	_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch.
250			_a4th ed.
260			_aBoston, Mass : _bIrwin/McGraw-Hill, _c1998.
300			_axxii, 762 p. : _bill. ; _c29 cm.
440		0	_aIrwin/McGraw-Hill series in marketing
500			_aRev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.
504			_aIncludes bibliographical references [p. 725-743] and indexes.
526			_aBuku bacaan asas fakulti
650		0	_aAdvertising.
650		0	_aSales promotion.
650		0	_aCommunication in marketing.
700	1		_aBelch, Michael A.
700	1		_aBelch, George E. _q(George Eugene). _tIntroduction to advertising and promotion.
907			_a.b12568922 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHF5823.B387 1998
914			_avtls000265100
990			_amanmon
991			_aJabatan Pemasaran.
998			_at _b1999-02-12 _cm _da _feng _gxxu _y0 _z.b12568922
999			_c258011 _d258011