| 000 | 01027nam a2200325 a 4500 | ||
|---|---|---|---|
| 005 | 20250914091533.0 | ||
| 008 | 991203s1999 xxua b 001 eng | ||
| 010 | _a98-025191 | ||
| 020 |
_a0130807958 _cRM343.72 |
||
| 039 | 9 |
_y12-03-1999 _zbedah |
|
| 090 | _aTX911.3.M3K68 1999 | ||
| 090 | _aTX911.3 | ||
| 100 | 1 | _aKotler, Philip | |
| 245 | 1 | 0 |
_aMarketing for hospitality and tourism / _cPhilip Kotler, John Bowen, James Makens |
| 250 | _a2nd ed. | ||
| 260 |
_aUpper Saddle River, N. J. : _bPrentice-Hall, _c1999 |
||
| 300 |
_a800 p. : _bill. ; _c25 cm. |
||
| 504 | _aincludes bibliographical references and index. | ||
| 650 | 0 |
_aHospitality industry _xMarketing |
|
| 650 | 0 |
_aTourist trade _xMarketing |
|
| 700 | 1 | _aBowen, John | |
| 700 | 1 | _aMakens, James C. | |
| 907 |
_a.b12564321 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kTX911.3.M3K68 1999 |
||
| 914 | _avtls000264612 | ||
| 990 | _aza | ||
| 991 | _aJabatan Perakaunan | ||
| 998 |
_at _b1999-03-12 _cm _da _feng _gxxu _y0 _z.b12564321 |
||
| 999 |
_c257557 _d257557 |
||