| 000 | 00978nam a2200301 4500 | ||
|---|---|---|---|
| 005 | 20250914090938.0 | ||
| 008 | 991029 1992 a bi 001 0 eng | ||
| 020 | _a1853961434 (hardcover) | ||
| 039 | 9 |
_a201504241546 _blan _y10-29-1999 _zstaff |
|
| 040 | _dUKM | ||
| 090 | _aHF5821.V36 | ||
| 090 |
_aHF5821 _b.V36 |
||
| 100 | 1 | _aNukhet Vardar. | |
| 245 | 1 |
_aGlobal advertising : _bRhyme or reason ? / _cVardar, Nukhet. |
|
| 260 |
_aLondon _bPaul Chapman Publishing Ltd. |
||
| 300 |
_axiii. ; 142 p : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aExport marketing. | |
| 650 | 0 |
_aAdvertising agencies _xManagement. |
|
| 650 | 0 | _aCommunication, International. | |
| 907 |
_a.b12548686 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5821.V36 |
||
| 914 | _avtls000262898 | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b1999-03-10 _cm _da _feng _g _y0 _z.b12548686 |
||
| 999 |
_c256008 _d256008 |
||