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| 005 | 20250914090932.0 | ||
| 008 | 991027s1975 xxk 00 eng | ||
| 020 | _a0220670242 | ||
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_a200312172022 _bmidah _c199910271148 _dstaff _y08-18-1999 _zload |
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| 090 | _aHF5823.B728 1975 n.1 | ||
| 090 | _aHF5827 | ||
| 100 | 1 | _aBroadbent, Simon, 1927- | |
| 245 | 1 | 0 |
_aSpending advertising money : _ban introduction to media planning, media buying and the uses of media research / _cby Simon Broadbent |
| 250 | _a3rd ed. | ||
| 260 |
_aLondon : _bBusiness Books, _c1979 |
||
| 300 |
_axi, 381 p. : _bill. ; _c22 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aAdvertising media planning | |
| 650 | 0 |
_aAdvertising _xCosts |
|
| 650 | 0 |
_aAdvertising _xResearch |
|
| 907 |
_a.b12546938 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5823.B728 1975 n.1 |
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| 914 | _avtls000262690 | ||
| 991 | _aFakulti Sains Pembangunan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxk _y0 _z.b12546938 |
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| 999 |
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