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| 008 | 991027s1975 xxk 00 eng | ||
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| 100 | 1 | _aBroadbent, Simon, 1927- | |
| 245 | 1 | 0 |
_aSpending advertising money _c: an introduction to media planning, media buying and the uses of media research / by Simon Broadbent |
| 250 | _a3rd ed. | ||
| 260 |
_aLondon: _bBusiness Books, _c1979 |
||
| 300 | _axi, 381 p. : ill. ; 22 cm. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 590 | _a1 | ||
| 650 | _aAdvertising media planning | ||
| 650 |
_aAdvertising _xCosts |
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| 650 |
_aAdvertising _xResearch |
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_a.b12546926 _b2021-05-28 _c2019-11-12 |
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| 991 | _aFakulti Sains Pembangunan | ||
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