| 000 | 01191nam a2200325 a 4500 | ||
|---|---|---|---|
| 005 | 20250914090815.0 | ||
| 008 | 990903s1998 maua 001 0 eng | ||
| 010 | _a97-022528 | ||
| 020 |
_a0071154299 (pbk.) _cRM180.00 |
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_a201111221821 _bzabidah _c200404120826 _dhamzah _y09-03-1999 _zVLOAD |
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| 090 | _aHF5415.13.B669 1998 | ||
| 090 |
_aHF5415.13 _b.B669 1998 |
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| 100 | 1 | _aBoyd, Harper W. | |
| 245 | 1 | 0 |
_aMarketing management : _ba strategic approach with a global orientation / _cHarper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larreche. |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston, Mass : _bIrwin/McGraw-Hill, _c1998. |
||
| 300 |
_axxii, 547 p. : _bill. ; _c26 cm. |
||
| 440 | 4 | _aThe Irwin/McGraw-Hill series in marketing. | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aWalker, Orville C. | |
| 700 | 1 | _aLarreche, Jean-Claude. | |
| 907 |
_a.b12525479 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.13.B669 1998 |
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| 914 | _avtls000260317 | ||
| 990 | _altm | ||
| 991 | _aFakulti Ekonomi dan Perniagaan | ||
| 998 |
_at _b1999-03-09 _cm _da _feng _gmau _y0 _z.b12525479 |
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| 999 |
_c253769 _d253769 |
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