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| 005 | 20250914090811.0 | ||
| 008 | 990903s1991 xxua b 001 0 eng | ||
| 010 | _a91-010380 | ||
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| 090 | _aHD69.B7A2245 | ||
| 090 | _aHD69 | ||
| 100 | 1 | 0 | _aAaker, David A. |
| 245 | 1 | 0 |
_aManaging brand equity : _bcapitalizing on the value of a brand name / _cDavid A. Aaker. |
| 260 |
_aNew York : _bFree Press, _c1991. |
||
| 300 |
_axiii, 299 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 277-287) and index. | ||
| 650 | 0 |
_aBrand name products _xValuation _zUnited States _xManagement |
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| 650 | 0 |
_aIntangible property _xValuation _zUnited States _xManagement |
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| 990 | 0 | _amanmon | |
| 991 | 0 | _aJabatan Pemasaran. | |
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