| 000 | 00899nam a2200265 a 4500 | ||
|---|---|---|---|
| 005 | 20250914085748.0 | ||
| 008 | 981208s1986 xxua b 001 0 eng | ||
| 020 | _a0669111422 | ||
| 039 | 9 |
_a201003221536 _bzabidah _c201003221536 _dzabidah _y08-18-1999 _zload |
|
| 090 | _aHF5823.J665 | ||
| 090 |
_aHF5823 _b.J665 |
||
| 100 | 1 | _aJones, John Philip | |
| 245 | 1 | 0 |
_aWhat's in a name? : _badvertising and the concept of brands / _cJohn Philip Jones |
| 260 |
_aLexington, Massachusetts : _bLexington Books, _c1986 |
||
| 300 |
_a292 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aBrand name products | |
| 907 |
_a.b12473790 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5823.J665 |
||
| 914 | _avtls000255027 | ||
| 991 | _aFakulti Ekonomi | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b12473790 |
||
| 999 |
_c248612 _d248612 |
||