| 000 | 00974nam a2200301 a 4500 | ||
|---|---|---|---|
| 005 | 20250930110216.0 | ||
| 008 | 981208s1982 xxu 00 eng | ||
| 020 | _a0471981273 | ||
| 039 | 9 |
_y08-18-1999 _zload |
|
| 040 | _aUKM | ||
| 090 | _aHF5415.Z264 | ||
| 100 | 1 |
_aZaltman, Gerald, _eauthor. |
|
| 245 | 1 | 0 |
_aTheory construction in marketing _bsome thoughts on thinking _cGerald Zaltman, Karen LeMasters, Michael Heffring. |
| 260 |
_aNew York _bWiley _c1982. |
||
| 300 | _axxii, 209 p. : ill. ; 24 cm | ||
| 440 | _aTheories in marketing series | ||
| 504 | _aIncludes bibliographies and indexes | ||
| 590 | _a1 | ||
| 650 | 0 |
_aMarketing _960389 |
|
| 700 | 1 | _aLeMasters, Karen | |
| 700 | 1 | _aHeffring, Michael | |
| 907 |
_a.b12335320 _b2024-07-25 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.Z264 |
||
| 914 | _avtls000240876 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b12335320 |
||
| 999 |
_c234853 _d234853 |
||